Our Vision

To be one of the leading branded-generic pharmaceutical companies with strong presence in GCC and beyond.


Our Mission

We endeavor to cater the healthcare needs of the markets we serve, with a strong focus on quality medicines, at a competitive price. We believe in upholding high standards of integrity, and care for people, wherever we operate.


Our Core Values

  • Teamwork. We communicate and provide objectives clearly by supporting each other with empathy, respect, listening and providing honest feedback.
  • Integrity. We are transparent, honest and provide full disclosure of relevant information truthfully.
  • Customer Focus. We are committed in knowing our customers, value customer relations and devoted in giving delight to our customers.
  • Accountability. We believe in the value of ownership, empowerment, self-discipline and promote a culture of no blame.
  • Continuous Learning. We promote self-development and eagerness to learn among our employees by continuously engaging and challenging them while providing support and coaching.